Logo and Brand Design
Below you’ll find my Logo & Brand Design projects.
My design aesthetic for logos is to use color, typography, and unique details from your project to tell your story. I love to take an existing typeface, and let my imagination run wild, to create a custom font that speaks volumes about your book project, film, TV show, or business.
I use color to evoke emotion & as a way of hinting to what your project is about. Whether it's using orange hues to evoke the brilliant sunshine of Puerto Rico, or using neon blues and pinks as a nod to Neo Tokyo, I'll utilize color to highlight your message to your audience.
Skills:
Graphic Design / Digital Design / Illustration / Typography / Copywriting
Software:
Adobe Photoshop / Adobe Illustrator / Adobe InDesign / Clip Studio Paint EX
Gotham Dreaming Studio Logo - Clip Studio Paint EX, Photoshop, and Illustrator / This is the logo I created for my studio Gotham Dreaming. One of my favorite animals is the otter and I love the color red, so I came up with a cute illustration. The book on the otter's chest and the screen tone texture in the cloud, are nods to my love of graphic novels and manga. The otter's wearing glasses just as I do. The cloud and crescent moon are nods to the name of my studio, as well as the fact that I get a lot of my design work done at night.
Logo for my Film & Graphic Design Blogs - Adobe Illustrator / For these logos, I aimed to create clean designs that used symbols to show what the blogs are about. For Gotham Dreaming Cinema, I used the crescent moon and stars to highlight night time and the dreaming part of the blog name. The dolphin tail is a nod to the surprising and inventive nature of experimental film. / For Sequential Dreaming, I was inspired by the Elder Futhark runic symbols. I modified the symbol for dreaming, adding a crescent moon at the bottom as a nod to the dreaming part of the blog name.
Media Re-branding – Channel Thirteen Logo - The New School – Media Practices – Design Course Assignment - Adobe Photoshop & Illustrator / For this assignment, I refreshed the Channel Thirteen logo by including the owl as a symbol for knowledge. The spread wing around the Channel Thirteen name suggests comfort and the educational approach to their programming, taking the viewer under their wing guiding them through learning new concepts and ideas. I added in spot colors from their existing website to tie in their current look with the new look.
Designs for The American Musical and Dramatic Academy University (AMDA) / AMDA – Why Pronouns Matter E-blast image that was part of the AMDA Celebrates Pride e-blast campaign for Summer 2022. I worked directly with the Office of Equity, Diversity, and Inclusion.
AMDA Weekly Film Series Digital Signage / This is an on-going poster series that’s displayed on all campus screens. The featured movie changes every week.
I Heart AMDA T-shirt / I designed this T-shirt as part of swag for AMDA’s table at the NYC Pride Festival Summer 2022.
Self-initiated Lady Snowblood Logo - Clip Studio Paint EX / Lady Snowblood is an action packed manga and film. I wanted to pay homage to the visuals often used in manga, by using screen tone as texture to fill in the bullseye / umbrella design. I added in some snow textures because the first part of the story takes place in winter. I went with an ink inspired font as a nod to the time period of the story. There is a lot of violence in both the manga and film, so I put in some blood splatter but it has been restrained for maximum impact.
Self-initiated Ghost in the Shell Logo - Clip Studio Paint EX / Another classic manga and anime, I had to create my own logo for it! I used computer chip imagery within the typography, as well as for the green accents to allude to the hi-tech themes of the story. The skin tone color refers to the human essence that exists within the cyborg characters. The hints of neon purple are a nod to the Neo Tokyo setting of the story.
Self-initiated Gambit & Elektra Logos - Adobe Photoshop & Illustrator / Gambit's powers allow him to imbue inanimate objects with explosive kinetic energy. His go to object is playing cards, so I altered the counter within the letter A to take the shape of a spade, and added a diamond shape below the letter M. The pink and blue coloring refers to his costume. The shape of the energy emulates the way his kinetic energy is drawn in comic books. / Elektra is a Greek assassin specializing in using a pair of sai as her weapons. The T shape was altered to resemble a sai, and I chose a font that's inspired by Greek and Roman typography.